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Why Nike’s self-lacing shoes aren’t selling as quickly as last year’s model
Nike’s new basketball shoes: What’s the big draw?
Sneaker designer and reviewer Seth Fowler says Nike’s newly released auto-lacing basketball shoes cost $400 due to the advanced technology inside them.
While Nike’s 2019 self-lacing sneaker sold out immediately, this year’s version of the shoe isn’t doing as well.
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The previous model’s demand was “insane,” sneaker reviewer Seth Fowler said on Tuesday during FOX Business’ “Cavuto: Coast to Coast."
Fowler pointed to the high price tag (the 2020 model sells for $400, which is $50 more than the previous year's version) and the novelty of the technology wearing off as reasons for the shoe not selling as quickly.
“However, I do expect it to sell out in the next couple of weeks,” he added.
NIKE'S $400 AUTO-LACING BASKETBALL SNEAKER SET FOR RELEASE