NETFLIX is now trialling a cheap mobile-only plan in four countries around the world.
The bargain subscription works out at around $3 / £2.40, but is only available in select regions for now.
The cut-price plan was tested in India and Malaysia last year but is expected to roll out across the globe in the near future.
And it's now been launched in Thailand and the Philippines.
The plan is unusual for Netflix in that you can only watch shows on your mobile.
That means no Netflix on your smart telly or laptop – a price you'll have to pay for such a cheap monthly fee.
At around £2.40, it's by far the cheapest plan that Netflix offers.
For comparison, UK customers pay a minimum of £5.99 a month for the basic plan – though that lets you play shows on your telly, laptop and mobile.
The UK's priciest tier, which gives you HD content on up to four screens at once, now costs £11.99 a month following a controversial price hike in May.
"We believe that our members may value the flexibility that comes from being able to pay for a few months at once," Netflix said.
Currently, the mobile-only and bundle tiers are only being trialled by Netflix.
So is there any hope for the plan coming to the UK or USA?
One industry insider told The Sun that Netflix's cheap new plan is targeted at emerging markets – but that a UK launch couldn't be ruled out.
"The mobile only plan makes sense in markets where people rely on phones to connect with the world," said Paolo Pescatore, of PP Foresight, speaking to The Sun.
"Never rule out new price options to drive further uptake.
"Ultimately people still prefer to browse on their mobile devices and watch on the big screen, if possible.
"More so in high quality formats like 4K, HDR and eventually 8K."
A spokesman recently told The Sun there are no plans to launch the tier outside of India at the moment, but did not rule out a broader launch in future.
For now, trials in India and other eastern regions will help the firm figure out if cheaper tiers are a good way to grow its massive user base.
The tech titan predicts that India – the world's second most populous nation – will be a key battleground in its fight to lure in more users from across the globe.
Use Netflix on a computer or laptop? Try these useful shortcuts
Here are some handy keyboard shortcuts…
- Spacebar – toggle play / pause
- Enter – toggle play / pause
- F – full screen
- Esc – exit full screen
- Left Arrow – rewind 10 seconds
- Right Arrow – fast-forward 10 seconds
- Up arrow – volume up
- Down arrow – volume down
- M – mute toggle
- Shift-Alt-Left Click – adjust the streaming bitrate (to improve or reduce the quality of the video)
You can read more about Netflix's recent UK price hike here.
Check out our guide to secret Netflix codes that unlock hidden TV series, genres and movie categories.
And use this Netflix trick to make sure you see fewer rubbish films.
Do you think this plan should come to the UK? Let us know in the comments!
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