- 75% of tech and social media experts who appeared in the media in one week were men, a report found.
- This reflected a wider bias towards male experts across all areas.
- Insider profiles 10 British female experts you should know about.
- Visit Business Insider’s homepage for more stories.
There are no shortage of social and digital media gurus but you’d be forgiven for thinking they were nearly all male given how much air time they get.
A 2018 report by King’s College London found that, across one week, 75% of experts quoted across the British press on tech stories were men.
But social media expertise is not a male-dominated space. Here are 10 female social media experts in the UK you need to follow.
Sara Tasker is an Instagram expert, who emphasizes value, community and sustainability to her clients, course students and her podcast’s 30,000 weekly listeners. Her book, Hashtag Authentic, explores finding creativity and community on Instagram, came out in 2019.
Her class on Instagram, The Insta Retreat, runs online every quarter, with live weekly teaching and coaching, a members-only podcast and updates as the platform evolves. Tasker credits social media giving her the flexibility to build a business despite the challenges of having a chronic health condition.
Jennifer Quigley-Jones, 29, is the founder and chief executive of Digital Voices, a company that helps brands create sponsored content for YouTube. Quigley-Jones is an ex-Google employee and has just made her first £1 million ($1.36 million).
During the pandemic, she moved her business into new vertices, such as tech and e-commerce. Quigley-Jones is an expert in all things YouTube – working with brands including Booking.com and Made.com as well as Britain’s National Health Service, which she has helped recruit staff back to the frontline to combat the pandemic.
Michelle Carvill spotted the trend for social-first marketing for big brands before it took off. In 2002, she founded digital marketing agency Carvill Creative. Its clients include the BBC, Nuffield Health and Norbord.
She advises clients on social media strategy and online marketing, offering social media planning and daily management. Carvill offers digital literacy programs, personal brand classes, mentorship and webinars on social media. She is the author of Get Social and co-author of Myths of Social Media.
Ellen Cole, a marketing, PR and social media professional, is the founder of Little Seed Group. She has nearly a decade of experience in managing clients’ social media management. Cole’s company offers consultancy, digital audits, social media management and strategy.
Alison Battisby is an international social media speaker and consultant, with more than a decade of social media marketing experience, accredited as a coach by Facebook and Instagram.
In 2014, she launched Avocado Social which delivers consultancy, strategies, and training to businesses, including Heineken, John Lewis and the BBC. It offers online social media training and monthly consultancy on Zoom. It has also created a series of on-demand social media courses covering social media marketing, including “Instagram for Business” and “Social Media on a Budget”.
Jac Hodges is a network marketing expert, who helps people’s careers in direct selling. A digital mentor, she is the author of The Network Marketing Truth and runs online courses, mentor groups and online challenges through her Facebook group for those pursuing careers in direct selling.
Hodges helps social media shy network marketers become online sellers, and has a track record of helping individuals grow their sales online. She helped one client go from 20 to 1,200 views on Facebook videos.
Jess Markwood is the content and strategy director for The Fifth, an influencer marketing agency recently launched by News UK, which publishes The Times and The Sun newspapers. She has more than 12 years’ experience, having worked in a variety of spaces from creator to brand to agency.
Her career started in content as she became editorial director of a group of some of the first known fashion and beauty blogs, including Catwalk Queen and OSOYOU.com. She also launched Evolve’s influencer marketing agency, The Studio London, before joining The Fifth at the beginning of 2019.
Charlotte Nichols founded PR agency Harvey & Hugo in 2009. The company has marked itself out by using animation, stand-out advertorials and community engagement, such as corporate social responsibility.
Nichols and her team offer retained social media support, fixed-fee packages and an online training academy that provides PR and marketing courses.
Faye Eldridge is the founder of FYAMI Business Growth Consultancy, specialising in sales, marketing and technology consulting. Her team call themselves “growth hackers”, offer clients specialist digital solutions, such as lead generation, ‘virtual’ marketing management and a ‘Call on Me’ subscription, with monthly consultancy with Eldridge.
Eldridge founded FYAMI in 2015 with more than 10 years’ experience in marketing and business development, supported by a team of consultants. Her career has been within technology and finance, helping start-ups, SMEs and blue-chip companies including Thomas Cook, Microsoft, Fortinet, Nokia, Barclaycard and American Express.
Cordelia Kate founded Rebellious Business, which says it focuses on “community over competition”. It offers networking, bootcamps, community learning, coaching, collaboration, events and 1:1 relationships on and offline.
Kate coaches experts on boosting their online visibility and acquiring more clients online. She has created a network of more than 400 organizations, in which members can learn from each other and work together.
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