INSTAGRAM's latest update lets users pin their favorite posts to the top of their profile for maximum engagement.
Twitter is largely credited with bringing pinned posts to the mainstream, but the feature is available elsewhere.
Pinning a post will clip an image to the top of your profile so that it's the first post users see when they visit your Instagram page.
It's a useful tool on social media – pinned posts can give users a peek at themes or content types that might be on a given page.
For individuals, pinning posts is a clever way to continuously rack up new likes on an older post.
Instagram's version of the feature allows users to pin up to three photos or Reels to the top row of their profile grid.
To pin an Instagram post, select your favorites and tap the three dots in the upper right hand corner.
Click "pin to your profile".
The post will pin itself to the top of your profile – the post will remain the same with its cumulative likes and comments, but now it's more noticeable, locked to the top row, and has a pin icon on it.
To unpin, click the three dots and select "unpin from your profile" – the post will nestle back into its original chronology.
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Facebook, another Meta app, allows users to pin posts to the top of their wall.
TikTok, like Instagram, lets users pin up to three posts at once.
Prior to introducing pinned posts, Instagram allowed users to lock sets Reels above their grid for repeated viewing – this feature is still available.
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The pin tool is among a full slate of new features brought to Instagram.
90-second Reels, interactive stickers in Reels, and imported audio for Reels were also highlighted in a Twitter post from Head of Instagram Adam Mosseri.
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