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Instagram head says feed will shift more toward video content
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Instagram is shifting toward more video content.
According to the social media giant's head Adam Mosseri, "more and more of [the platform] is [going to] become video over time."
"We see this even if we change nothing," he said in a video. "We see this even if you just look at chronological Feed. If you look at what people share on Instagram: that's shifting more and more to videos over time. If you look at what people like and consume and view on Instagram: that's also shifting more and more to video over time even when we stop changing anything. So, we're going to have to lean into that shift while continuing to support photos."
In response, to the message, model Chrissy Teigen tweeted: "We don't wanna make videos Adam lol."
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