If you follow online entrepreneurs, I am sure you’ve seen posts like "everyday I’m hustling".
I believe the pressure and praise of the hustle will be a reason many people will burn out from startups.
This week I met up with another woman who has small children and a growing online business. We had a play date and discussed the online environment around the praise and pursuit of the hustle.
Sally Branson Dalwood tries to take what she sees on social media with a grain of salt. Credit:Eddie Jim
Like so much of social media, things seem so glossy and as if the sales are rolling in.
We started our business only a few months ago and have enjoyed a steady stream of online sales and a growing social media following of authentic followers who are starting to engage in our brand.
However each day I feel the pressure that we’re not growing fast enough and the anxiety that I need to get out there and be promoting our brand more.
So far we’ve relied on only organic growth.
The morning we launched the website we started with an email to all of our family and friends.
In this email we explained our product, invited them to take a look at our site and share our business to those who they thought it would suit. In that first week we had some really supportive sales – all from friends we knew.
As the site and social media was shared we began to see sales come in from strangers, which was such a thrill.
My expectations for ongoing sales though have been unreasonable though, and heightened by the fact that so much of small business I see online in the forum’s I’ve originally sought information from, seem to be booming. It is a good reminder to take all things we seen online with a grain of salt.
I think I am a mature thinker and have a good capacity to sort through information rationally, but every now and again my head screams "Why aren’t you hustling? You’ve got to hustle".
I then have to remind myself that I started this business because I have no interest in the hustle.
I want to see if our good idea can work to help new parents with their overwhelm, but without creating too much of the overwhelm for ourselves.
Sally Branson Dalwood is the founder of The Suite Set. Next week: Researching
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