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Johnson & Johnson said it will discontinue its talc-based baby powder because of dropping demand.
The company reassessed and reprioritized its portfolio in light of the coronavirus, a spokesperson told FOX Business.
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JUDGE RULES TALC LAWSUITS AGAINST J&J CAN PROCEED
“Demand for talc-based Johnson’s Baby Powder has been declining in North America due in large part to changes in consumer habits and fueled by misinformation around the safety of the product and a constant barrage of litigation advertising,” they said.
Johnson’s Baby Powder represents about 0.5 percent of the company’s U.S. consumer health business, the company said in a statement. J&J will continue selling the product until its supply runs out.