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Car discounts could jumpstart coronavirus-hit auto market
Auto factories adopt coronavirus safety measures, begin to reopen
Auto factories will add safety practices, like employee distancing, face masks and temperature checking, as they begin to reopen. FOX Business’ Grady Trimble with more.
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(Reuters) – Texas auto dealer Hayden Elder says March was his worst month in 42 years selling cars thanks to the coronavirus, but April brought days that were "almost normal" and he expects bigger customer discounts to help him sell more Dodge Ram pickup trucks this month.
The virus outbreak and resulting stay-at-home orders have clobbered the U.S. vehicle market.
But from his corner of Texas, which pushed ahead on Friday with a phased relaxation of restrictions put in place to curb the virus, Elder sees enhanced incentives from Fiat Chrysler Automobiles playing a big part in boosting sales.
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"I think that will open the door for a ton of orders for the factory," said Elder, who owns two Dodge, Jeep and Ram dealerships in a rural eastern region of the populous state. His businesses have remained open as they are considered essential.