Massachusetts regulators plan to file a complaint againstRobinhood Financial, alleging the popular online brokerage aggressively marketed to novice investors and failed to put controls in place to protect them, according to the the Wall Street Journal.
The state said Robinhood exposed Massachusetts investors to “unnecessary trading risks” by “falling far short of the fiduciary standard” that requires broker-dealers to act in their clients’ best interest, the Journalreported Wednesday, citing a draft of an administrative complaint.
The complaint from Secretary of the Commonwealth William Galvin focuses on the tactics that Robinhood uses to keep consumers engaged, alleging that it encourages them to use the platform through what it calls “gamification,” according to the Journal. Regulators say one Robinhood customer with no investment experience made more than 12,700 trades in just over six months, the Journal reported.
“Robinhood has opened up financial markets for a new generation of people who were previously excluded,” company spokeswoman Nora Chan said in a statement. “We are committed to operating with integrity, transparency, and in compliance with all applicable laws and regulations. We have not seen the complaint, but we have and will continue to work closely and cooperatively with all of our regulators.”
Robinhood, founded by Vlad Tenev and Baiju Bhatt, exploded in popularity this year amid a boom in retail trading. Equity indexes cratered in March as the world went into lockdown to contain the spread of Covid-19, only to bounce back. As self-guided investors tried to cash in on the chaos, Robinhood surpassed 13 million users, with 3 million of those signing up in the first four months of 2020 alone.
Tenev and Bhatt have said they’re on a mission mission to make investing available to all, while critics contend the app encourages users to experiment with financial instruments and risks they may not fully understand.
Technical trouble and growing pains have accompanied that blockbuster growth. In March, Robinhood was struck by a service disruption that lasted for more than a full trading day. Months later, a hacking attack spurred outrage from users. At one point in October, access to more than 10,000 email login credentials tied to Robinhood accounts were available on the dark web.
Read more:Robinhood’s Addictive App Made Trading a Pandemic Pastime (1)
Robinhood is already facing scrutiny from federal regulators. The Securities and Exchange Commission and the Financial Industry Regulatory Authority, which polices brokerages, are investigating the company’s handling of the March outages following a deluge of customer complaints that it was unresponsive to their concerns, Bloomberg reported in August.
The SEC is separately probing whether Robinhood properly informed brokerage clients that it sold their stock orders to high-frequency traders and other Wall Street firms. The investigation is focused on Robinhood’s disclosures prior to 2018, when it altered its website to make information easier for customers to find.
Finra fined Robinhood $1.25 million last December over how it routed customer orders. Known as payment for order flow, the controversial practice is employed by almost all retail brokerages and entails selling client trades to outside firms that execute them.
— With assistance by Jesse Westbrook, and Sophie Alexander
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